Privacy Policy

This Privacy Policy explains how Northstone Holdings LLC, doing business as Velara ("Velara," "we," "us," or "our") collects, uses, and shares information when you visit https://tradewithvelara.com (the "Site"), use the Velara software and services, book a call, or communicate with us (together, the "Services").

Velara is a private company. We are not affiliated with, endorsed by, or acting on behalf of the U.S. Small Business Administration (SBA), SAM.gov, or any U.S. government agency.

By using the Services, you agree to this Policy. If you don't agree, please don't use the Services.

1. Information We Collect

Information you give us:

• Contact details — name, email address, phone number, time zone, and best times to reach you (e.g., when you submit an application or book a call).
• Business information — details about your business you enter into the Site or the Velara software (company name, location, NAICS codes, certifications, past performance, and similar).
• Application / qualifying answers — responses to our intake questions.
• Payment information — processed by our third-party payment processors; we do not store full card numbers ourselves.
• Communications — messages, call recordings/notes (where permitted and disclosed), support requests, and survey responses.

Information collected automatically:

• Usage & device data — IP address, browser type, device, pages viewed, referring URLs, and interactions, collected via cookies and similar technologies.
• Analytics & advertising data — collected through tools and advertising pixels (e.g., Google Analytics, Meta/Facebook) to measure and improve our marketing.

Information from third parties:

• Our service providers (payment, CRM, scheduling, hosting) and advertising platforms may share information with us consistent with their terms.

2. How We Use Information

We use information to: provide and operate the Services and the Velara software; schedule and conduct calls; process payments and manage your membership; personalize the software's outputs to your business; send you service messages, reminders, and (with consent) marketing by email and SMS; respond to inquiries and provide support; measure and improve our Site, Services, and advertising; detect fraud and protect our rights; and comply with law.

3. SMS / Text Messaging

If you provide your phone number and opt in, we may send you call reminders and marketing texts.

• Message frequency varies. Message and data rates may apply.
• Reply STOP to opt out at any time; reply HELP for help.
• Consent to texts is not a condition of purchase.
• We do not sell or share your phone number or SMS consent with third parties for their own marketing. Carriers are not liable for delayed or undelivered messages.

4. Cookies & Tracking

We use cookies, pixels, and similar technologies to run the Site, remember preferences, measure performance, and support advertising/retargeting. You can control cookies through your browser settings; some features may not work without them.

5. How We Share Information

We share information with:

• Service providers who work on our behalf — payment processing, membership/community hosting, CRM, email/SMS delivery, scheduling, website hosting, and analytics.
• Advertising partners — for measurement and retargeting (you can opt out; see Section 7).
• Legal / safety — when required by law, to enforce our Terms, or to protect rights, property, or safety.
• Business transfers — in connection with a merger, acquisition, or sale of assets.

We do not sell your personal information for money. Some advertising cookie activity may be considered a "sale" or "sharing" under certain state laws; you may opt out as described below.

6. Data Retention & Security

We keep information for as long as needed to provide the Services and for legitimate business or legal purposes, then delete or de-identify it. We use reasonable administrative, technical, and physical safeguards, but no method of transmission or storage is 100% secure.

7. Your Choices & Rights

• Marketing opt-out — unsubscribe via the link in any email, or reply STOP to texts.
• Access/deletion/correction — depending on where you live (e.g., California/CCPA, or EU/UK/GDPR), you may request to access, correct, delete, or port your personal information, and to opt out of targeted advertising or "sale"/"sharing." We will not discriminate against you for exercising these rights.
• To make a request, contact us at [email protected]. We may need to verify your identity.

8. Children

The Services are for adults 18 and older. We do not knowingly collect information from children.

9. Third-Party Links

The Site may link to third-party sites (including official government sites such as SAM.gov and SBA.gov). We are not responsible for their content or privacy practices.

10. Changes

We may update this Policy. We'll post the new effective date, and material changes may be communicated to you.

11. Contact

Northstone Holdings LLC (d/b/a Velara)
6545 Market Avenue N. STE 100, North Canton, OH 44721
Email: [email protected]